Our Expertise

The media’s voice is powerful and influential. It’s one thing to merely place stories but it’s quite another to get coverage in the right publications or on the right programs with the right company messages. At Fitzgerald Petersen, we take the time to develop a strategy that matches your public relations needs, always keeping an eye on your overall marketing goals. We are also sensitive and keenly aware of where you are in the communications process to develop a program that works best for you. Whether you’re at the beginning of a campaign, launching a new product or 20 years into the mix, you can rest assured Fitzgerald Petersen Communications has the background and experience to seamlessly join your team and maximize what’s already in place while developing fresh new campaigns, creative programs and state-of-the-art events. With close personal ties and years of credibility with national and regional media, Fitzgerald Petersen Communications is certain to deliver the best media visibility for your PR campaigns.

Since becoming McDonald’s Denver Co-op PR agency of record, Fitzgerald Petersen has increased the national restaurant’s visibility by over 250% in the past six years.

Partners at Fitzgerald Petersen Communications also support visible local projects like the highly anticipated Clyfford Still Museum. The Clyfford Still Museum, scheduled to open next to the Denver Art Museum in November 2011, has received remarkable media attention from the state’s most prominent entertainment reporters. A close project to Denver City Mayor John Hickenlooper, our communications efforts have secured feature coverage in almost every media outlet across the region.

In our past work with the Rock ‘n’ Roll Denver Marathon, we launched the annual race to the Colorado community in October 2006. With over 16 million media impressions in its annual year and doubling coverage year to year, we secured key local and national coverage for our partners to build registration and spectator awareness for this event. Local media stunts were designed and executed throughout Denver’s downtown streets to generate awareness and visibility for this world-class event.

FPC is on our fourth year working with Feld Entertainment brands, Ringling Bros. and Barnum & Bailey Circus and Disney on Ice accounts. We were chosen because we matched the client’s goals of needing a local public relations crisis team and experts who know how to get as much on-message media coverage as possible in Denver, Colorado Springs and Loveland to push ticket sales. We now represent additional brands for Feld Entertainment including Monster Jam and Disney Live!

In the late 90’s at Webb Public Relations, our team organized and managed grand opening events and community outreach programs in Denver for restaurants such as Palomino Euro Bistro, Taco Cabana and Rodizio Grill. Our work with the nation’s fastest growing QSR, Quiznos Sub, also started with local media relations and special event planning. We worked for several years with Brassica Protection Products to launch BroccoSprouts ® which are in grocery stores across the U.S. During our work with BroccoSprouts, we developed public relations plans, placed national media stories and managed large sponsorship programs with the Susan G. Komen organization.

At Webb PR, we also worked on the Colorado Department of Transportation drunken driving, motorcycle safety, aggressive driving and seat belt education programs, as well as NFL Films, Brocco Sprouts, Colorado Lottery, Great Outdoors Colorado and Colorado Recycles. This experience afforded us the opportunity to form lasting connections in the government and business community, as well as deep relationships with reporters at local media outlets in Denver, Colorado Springs, Fort Collins, Boulder and virtually every city and town in Colorado.

During our tenure at Ogilvy Public Relations our experience expanded with work on relevant consumer brands such as Quiznos Sub, Qwest Communications, Xerox, Level 3, Warren Miller Entertainment, Giant Bicycle, Aventis, Verizon, Sun Microsystems, Pizza Hut, Johnsonville Sausage, Coca-Cola, BP Amoco’s Wild Bean Cafe, Orange Glo International and Celestial Seasonings.