Dana Pluss Parks
Dana Pluss Parks is an exceptional writer, media connector and event planner, bringing well over a decade of putting the power of the written word and social networking to work for Fitzgerald Petersen Communications clients. As a traditional and social media specialist, she manages various consumer-focused and business-to-business clients in the restaurant, lifestyle, fashion, high-tech, outdoor recreational, retail, real estate, healthcare, travel and tourism, food & beverage and non-profit industries. Dana provides clients with strategic counsel, public relations planning, executive visibility campaigns, media relations, social media, product launches, and event planning.
Dana joined Fitzgerald Petersen Communications in 2009 as a lead strategist for Great Harvest Bread Company where she implemented and executed a successful PR campaign to promote the company’s franchise and business model. To date, Dana is working as the lead strategist and account manager for the launch of Dave & Buster’s rebranding campaign for 2011-2012.
As a seasoned PR professional, Dana has landed her clients in hundreds of international, national and local print, broadcast and online media outlets including the New York Times, Wall Street Journal, USA Today, Newsweek, Gourmet, Travel + Leisure Sunset, Denver Post, Westword, 5280 Magazine, Denver Business Journal and many more.
She works and has worked with such brands as Modmarket, Morton's The Steakhouse, Hotel Monaco Denver, March of Dimes, Belly Bliss, Goorin Brothers, Sierra Designs, Ultimate Direction, The Women’s Foundation of Colorado, The Boy’s and Girl’s Clubs of Metro Denver, Redfeather Snowshoes, Hotel Telluride, The Sky Hotel, 39 Degrees Lounge and many more.
Prior to her work with Fitzgerald Petersen, Dana worked at Scream Agency Advertising & PR, a full-service marketing, advertising, branding and PR firm for over six years where she operated as the agency’s PR Director. Before joining Scream Agency, Dana worked at Metzger Associates Public, Investor and Analyst Relations in Boulder, Colo. where she managed and gave strategic counsel to various telecommunications and wireless accounts including Sprint PCS, SignalSoft, Hitachi Telecom, Displaytech and OpNext.
Previous to her employment at Metzger Associates, Dana worked for Fleishman-Hillard International Communications in Washington, D.C. where she serviced a variety of clients in the technology, healthcare, public policy and government relations industries. Most specifically, Dana worked on a community awareness campaign to educate youth through the White House Office of National Drug Control Policy media campaign, where she was responsible for designing, developing and managing programs that targeted teens and tweens.
A young leader and participant in numerous non-profits and philanthropies, Dana has put her time and efforts into creating awareness through PR and social media. In 2005, Dana was selected by the Denver Business Journal as a Colorado "Forty under 40" up-and-coming business leader within the community.