Case Studies

Clyfford Still Museum
Partners at Fitzgerald Petersen Communications are working with the highly anticipated Clyfford Still Museum to provide communications counsel including media relations, strategic community programs and potential crisis communications. Considered one of the most important painters of the twentieth century, the Clyfford Still’s work, totaling approximately 2,400 artworks, was bequeathed to the city of Denver in 2004.  In August 2004, the City of Denver, under the leadership of Mayor John W. Hickenlooper, was selected by Still’s wife, Patricia Still, to receive the substantial Still...More
Denver Rock 'n Roll Marathon
Fitzgerald Petersen received a call in late 2005 from a small sports marketing firm interested in building the biggest Colorado marathon event in history. In our inaugural year, partners at Fitzgerald Petersen started on the ground floor and built a communications and marketing strategy to launch this race in Denver of 2006. In its first year, the race attracted over 5,000 marathon runners and surpassed the record for the largest marathon event in the state of Colorado. Equally impressive to the race participation was the outstanding media coverage. Numbers have grown year and...More
Disney On Ice
Fitzgerald Petersen Communications was hired in the Spring of 2007 to promote the Colorado regional productions of Feld Entertainment, including Ringling Bros. and Barnum & Bailey, and Disney on Ice, and in the last year their stage show Disney Live and Monster Truck Jam. Show after show, from Princess Classics to Finding Nemo, we work hand in hand with every media outlet across the State to garner coverage for the most fabulous shows on ice and stage! Fitzgerald Petersen is charged with not only promoting the shows while they are performing in Denver and Colorado Springs, but also build...More
Gigaset
In the Summer of 2009, Fitzgerald Petersen was hired by Siemens Gigaset to launch the brand with national consumer electronics and mainstream media in the United States. Following a strategic messaging and branding session, FPC leaped into the partnership with a bang. With less than three weeks to plan, we secured a high level national media tour for the Siemens Gigaset CEO, Rod Keller, and Senior Vice President, Larry Johannes in New York City. After aggressive media relations outreach, the duo met leading US media including Fortune, Bloomberg, Inc. Magazine, ABC News, Consumer Reports and...More
McDonald's
Since becoming McDonald’s Denver PR firm of record, we have increased the national restaurant’s visibility in the region by over 250% and generated over 14 million impressions in 2006, 42 million impressions in 2007, 53 million impressions in 2008 and to-date over 60 million impressions this year with media outlets in Colorado and the region. Our opportunities with McDonald’s have spanned large celebrity events like The Williams Sister national tour/exhibition match in Denver, with media coverage helping increase ticket sales and fill the Broomfield Events Center. We also executed a statewide...More
Step Up For Cancer
Fitzgerald Petersen handles the public relations for an annual event called Step Up for Cancer, which brings over 30 cancer organizations from across the state together for one goal: education surrounding the fact that cancer affects people in every walk of life and every age. The event, which is held at Dick’s Sporting Goods Park in early August each year, includes thousands of people walking the stairs at the stadium for pledges that will go to the participating cancer organizations. After the race, participants can browse the festival area, in which cancer organizations will band together...More